Volume horaire

1 journée | 8 heures

Dates et créneaux

18 Novembre 2023

Mode

En présentiel

Objectifs de la formation

Contenu de la formation

• Defining Marketing for the 21st Century & Developing Marketing Strategies and Plans
• Gathering Information and Scanning the Environment – Conducting Marketing Research and Forecasting Demand – Case Study: Psion
• Conducting Marketing Research – Seminar 1/Assignment Focus
• Marketing Planning : combining the marketing mix
• Identifying Market Segments and Targets -Case Study: iPhone
• Creating Brand Equity Vedio Case Study: The modern definition of brand, How brands create barriers to competition and Why charismatic brands are more valuable – (Marty Neumeier’s INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation)
• Crafting the Brand Positioning – Group Seminar-2
• Dealing with Competition – Setting Product Strategy – Case Study: Emap
• Designing and Managing Services – Developing Pricing Strategies and Programmes
• Managing Value Networks and Channels
• Managing Mass Communications – Designing and Managing Integrated Marketing Communications – Guest Speaker: Integrated Marketing Communications Strategy and Management
• Global Marketing Strategy Decision

Public cible

Professionnels et étudiants ambitieux, passionnés du monde des affaires, et souhaitant développer leurs compétences académiques et techniques.

Tarif

357 DT TTC

Contact

(+216) 55 31 00 31 | contact@adc-polytech.com